The Cookie People
Dynamic duo April and Darren Morey have been making gourmet home made cookies for the Raleigh area since 2008, selling their cookies at food truck rallies, university campuses, and a host of local festivals and events. As their business expanded and the number of competitors in the area grew larger, April and Darren approached me to rebrand their business.
The rebrand took place in several steps, the first being the creation of a new, fresh mark that still conveyed the handmade quality of The Cookie People's home made product while promoting it to a broader, more modern audience.
Along with brand colors (heavy in black and white to mimic the stark contrast between cookies and milk), imagery, and illustrative elements, the brand was put to use redesigning the business' food truck, the most mobile and widespread ambassador of their brand. With the truck I designed tee shirts, hats, and other promotional materials to represent the Cookie People while
on the road.
List of total brand materials includes:
Visual voice and style
Food truck design
The second step of the rebrand comprised of a redesign of The Cookie People website. The redesign featured updated branding elements and an updated look and feel, video headers and an interactive cookie list. In addition, the site features an integrated calendar so that visitors can learn where The Cookie People will be selling their cookies at any given day and time.
For more about The Cookie People, visit their website by clicking the link below.
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